Cracking the Retail Code

At ifac we are experienced in working with food and drink business owners to help them develop successful products for retail. This comprehensive guide will help you navigate the retail landscape and maximise the channel to grow your business.

We cover everything from creating the perfect product to choosing the correct retail channel and optimising your pricing strategy. The guide has lots of practical tools, information, and insights to help you succeed.

And stay up-to-date on the latest ifac news and events

Download Guide

Our guide

includes

A buyer's insight

Clarifying your category opportunity

Understanding your competitor landscape

Creating a new product

Nailing your brand positioning

Choosing the right retailer

Watch our Webinar Back

Our Food & Agribusiness Team, alongside some of our incredible clients, brought together a wealth of knowledge and inspiring success stories from the food industry. If you missed out on this informative session or simply want to dive back into the valuable insights shared, now is your chance!

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Get the most out of our Guide

· Negotiate like a pro to build profitable retailer relationships

· Optimise your products success with category analysis

· Master strategies for private label and branded products

· Insider tips and actionable advice to win retail space

Ifac unveils its guide to retail for food and drink SMEs

In the media:

Ifac have developed a guide to retail for owners, CEOs, and commercial managers of SME food and drink companies to help them position their business for success.

Interview: How to better understand your category

Interview with Fiona Twomey, Global Retail Specialist at Bord Bia

Fiona is part of the Global Business Development team at Bord Bia, where her focus is on identifying, building and nurturing relationships with customers of Irish food, drink and horticulture.

Read the full interview with Fiona